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Websites On The Go…

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Have you checked what your website looks like from your phone recently?

With mobile technology continually developing, increasingly websites are being accessed from mobile devices such as tablets and smartphones. The problem this poses for business owners is that your website that looks perfect on your desktop computer might not prove functional on the go.

Rendering might mean your website is unreadable from a phone or that special effects you have added using flash fail to load. These are not the only considerations you need to take towards your website as a business owner. Mobile sites are all about ease and convenience of use, this requires simplified navigation and easy to click links. Key information should be immediately available, this includes contact details, especially telephone numbers or email addresses, and opening hours.

For websites that offer purchasing, the mobile customer is a dream, but only if the process proves quick and easy, encouraging the user to return for future purchasing rather than turning to a competitor for similar items in the future.

Key Tips for Mobile Success:

  • Keep it key – avoid cluttering your mobile site with unnecessary information, ensure only relevant information is available  to the user
  • Make it quick – mobile data is typically slower than your typical internet connection – limit information to ensure faster load times
  • Brand identity – although a reduced version of your desktop site keep branding and design consistent between the two
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