The design trends of websites are constantly evolving. If you had your site updated a couple of years ago, you will find these are now outdated due to the invasion of newer trends. No matter whether you are planning to launch a new website or redesign an existing site, it is always good to have a general idea about new web design trends. Here we emphasise 5 web design trends you will see more of in 2017.
- Enhanced responsive web design
Already, responsive web design has dominated the industry because of its useful characteristics that enables a better user experience. This concept is likely to expand with some mild changes. Since Google changed its algorithms in April 2016; they now prioritise websites that have prominently optimised content, which means, just because you have a responsive website, you may not get better rankings from Google in 2017; Google expect responsive websites with fewer options (simplified) and properly optimised content.
- Increased usage of basic shapes
Usage of geometric shapes and patterns became popular in the latter part of 2016. This trend is likely to gain popularity during 2017. In fact, a designer can integrate geometric shapes to a website in many ways. Encircling an image, using photos that have geometric accents and using a variety of lines and patterns to build the design, are some of the options to consider. In fact, depending on the creativity of the user, you can integrate any amount of geometric shapes and patterns to the respective website.
- Usage of GIF and other animation types
Although it’s been a while since the introduction of animations and GIF images to websites, their popularity hasn’t decreased yet. In fact, animations are a great way to explain something clearly to the audience and maximise the meaningfulness of a certain textual content. Now, in 2017, you will see more sophisticated GIFs and animations with the use of SVG and CSS. Designers expect to present more content using animations and GIF images. Practically, web surfers like to see these GIF images and animations as an interesting mode of data presentation. The other important aspect pertaining to GIF animations is that they are lighter in weight than a graphic created using multiple images or videos. This is highly advantageous in building lightweight websites that load faster.
- Better landing pages
In 2017 you will see that the designers will have more emphasis towards the landing pages other than focusing on the home page. Although every website demands a home page, the importance of an effective landing page has increased significantly; online marketing strategies drive target traffic towards the landing pages, not the home pages.
- Modular designs
Although modular (grid based) designs are not a new concept, it gained an immense popularity very recently. This design trend can be perfectly integrated with responsive web design. Usually, these grid designs appear clean and nice on all types of screen including mobile devices that are widespread across the globe.
As a website owner, it is important to update the design of your website to match the most recent trends in order to keep your audience impressed and to ensure compatibility with the latest search engine algorithms.